It’s something I don’t admit often, but I – good ole The Hawg – used to be a lawyer. I learned at least one thing during the four fun-packed years I spent lawyering – attorneys are rarely the first in line when it comes to adopting new technology.

There are, of course, exceptions to that rule. While attorneys in these parts (and others) have been slow to utilize the Internet and market their services through social media, you’ll find some that have done that with gusto. One firm that has embraced the Internet and social media in an appealing way is the the Law Offices of Scott A. Rubenstein in Cincinnati.

Not only is that site full of useful information for people who might need an attorney, the “search engine optimized” side of thing is handled well so that the office gets in front of the public. If one fires up a search engine and types in terms such as “Cincinnati attorney,” “Cincinnati lawyer” or “Cincinnati DUI attorney,” the chances are good you’ll find the firm’s site, Google Plus page or Facebook page.

That’s all pretty sharp. Building an Internet site is one thing, but putting useful information on it and taking affirmative steps to drive traffic to it and related social media sites is quite another. Good job, there.