If you don’t have a horror story or two about dentists, the chances are good you know someone who does. As for me, I’ve been through serial extractions, wisdom teeth removal, braces and a number of things that have left me with a distinct dislike of dentists.

So, when you run across one that talks about “gentle” dentistry, it’s time to pay attention. That’s doubly true if the dentist has patient testimonials on hand to back up his claims. The great thing about the Internet, of course, is that researching is very easy – finding a painless dentist (or anything else) has become much easier than it used to be.

At any rate, I’m about to make that research a bit easier for you good people in Las Vegas. Forget about running searches for “dentist Las Vegas” or “root canal Las Vegas” and simply click, click, click one of those two aforementioned links to visit the site of a dentist who promises to be gentle with patients.

Now, any dentist on the planet can make that claim, but how can you tell if the dentist is telling the truth? Fortunately, you’ve got some testimonials on that site that back up the dentist’s claims. In the words of one client who submitted a review, “…fast, efficient root canal. Did not hurt at all and face did not swell up.”

That’s good stuff. Haymore Endontics backs that claim up further by showing off an A+ rating from the Better Business Bureau. Something else in the dentist’s favor is the ability to make an appointment online in about 30 seconds. You can even make an emergency appointment on the site.

That, folks, is the epitome of convenience. In this day and age where people are in a hurry and money is tight, good customer service is essential – if you’re going to pay for something, you want to make sure you’re getting your money’s worth, right? That fast-loading, informative site is indicative of a professional who knows the value of good customer service. That speaks volumes, folks.

Again, one of the advantages of the Internet is that doing some research on dentists or anything else is easy. I wish such a tool would have been available back when I was a kid and my parents were searching for a good dentist for me. I wound up with a dentist who evidently subscribed to a philosophy that suggests that causing a patient pain is merely an unavoidable consequence of getting dental work done. It’s nice to see a dentist bucking that trend, isn’t it?